Boutique Brand Collective · Vietnam

A world of Exceptional Wines & Spirits

The BBC collection of Clase Azul decanters

A premium spirits importer and distributor representing distintive international brands across Vietnam

Savor the world in your glass

Taste · Place · Culture

We bring globally recognised names and independent brands across all categories, from the finest whiskies, tequilas and champagne to must-have aperitifs and liqueurs.​​

Through strong supply chains, attentive customer service, strategic brand execution and advocacy, we help our brands grow and shape Vietnam’s drinks culture - inviting the market to explore new tastes, discover novel stories and appreciate quality beyond the label.

Planteray

Planteray

Hennessy

Hennessy

Clase Azul

Clase Azul

Gunpowder

Gunpowder

Teremana

Teremana

01 / 05

Distinctive by nature. United by quality.

A meeting point for distinctive international brands and Vietnam’s drinks community. Our portfolio brings different origins, categories and characters together through a shared appreciation of quality.

Building Brands Beyond the Bottle

Distribution is only the beginning. We shape meaningful encounters between brands, the trade and a new generation of discerning consumers.

From brand launches and masterclasses to guest shifts, dinner pairings and considered brand materials, we bring each encounter into focus — connecting the character of a brand with the people who experience it.

Where brands meet their people.

A conversation across the bar. A new perspective at a masterclass. A shared moment around the table. We create space for people to discover the stories, flavours and character behind each bottle.

Brand launches
01Brand launches
Masterclass
02Masterclass
Guestshift
03Guestshift
Dinner pairing
04Dinner pairing
POSM production
05POSM production
BBC curated dining experience
06Curated experiences

A considered presence. At every touchpoint.

A brand is experienced in more than one way. The details at an event, the presentation at a table and the materials people encounter all help bring its character into view.

Through brand execution, advocacy and POSM production, we connect those details into a recognisable presence — supporting discovery across the trade and the wider drinks community.

Editorial image oneEditorial image two

Distinctive brands. Shared possibilities.

Every brand brings its own character. Our role is to connect that character with the right encounters — from a first introduction to a new way of appreciating what is in the glass.

Discovery

New tastes, different origins and stories worth exploring.

Connection

Meaningful encounters between brands, the trade and a new generation of consumers.

Taste · Place · Culture

Every great branddeserves a placeat the table.

A BBC dining table with flowers, glassware and place settings

Let’s Build SomethingExceptional.

For brand partnerships, distribution, trade or general inquiries, start a conversation with our team.

Contact us

Explore our Catalogue

View our full catalogue